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Digital Baptism Binter Canarias

A contest where participants proposed names for the company’s new air-fleet.

Results

This digital competition developed entirely in Las Palmas obtained excellent results in the context of spanish online communication. It was a pioneering project in the Canary Islands, which placed the company at the head of online communication in the region.

It resulted in more than 37,000 visits in one month (period from December 15, 2008 to January 14, 2009) 1,825 names registered and confirmed. More than 1,500 new contacts were added to the consumer main database of the company.

Impact on Digital Media

EL DÍA
www.eldia.es/2009-01-03/zonaweb/zonaweb0.htm

LAPROVINCIA

www.laprovincia.es/secciones/noticia.jsp?pRef=2008123100_27_199195__Retrovisor-

13000-VISITAS…

EUROPA PRESS

https://195.55.52.1/2008-12-31/canarias/canarias3.htm

DIARIO DE AVISOS

www.diariodeavisos.com/diariodeavisos/content/249892/

DIGITAL NEWS:

PORTALS AND NEWS

CANARIAS AL DÍA

www.canariasaldia.com/noticia.php?noticia_id=111519

NEWS CANARIAS

www.noticiascanarias.com/index.php?

option=com_content&task=blogcategory&id=88&Itemid=192

LA PALMA ONLINE

www.lapalmaenlinea.com/articulos_tiempo.php

PAGINAS SECTOR TRAVELS

MONDE DU VOYAGE
www.monde-du-voyage.com/transport-aerien/NT.php< CHEAP FARE GURU www.cheapfareguru.com/cheap-fares-Binter-Canarias_NT_279.html

Portals and Current news

BLOGGERS

MUS DE GOFIO

www.musdegofio.com/el-primer-post-de-2009/

MIXTURA

www.mixtura.net/2008/12/31/campana-online-de-binter-pon-tu-nombre-
aqui.html

SINLEGHUGA.ES

www.sinlechuga.es/ALABINBONBANalabinbonban.blogspot.com/.

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