Javier Alejandro Martín Ramos

Email: jmartin@nubbo.eu
Skype:jmartin.nubbo

 

ENTREPRENEURSHIP

● Founder of bicycle touring company BKRS (2016-2019).
● Founder of Woo Ajax eCommerce technnology (2015).
● Founder of the industrial & interior design studio Light Action (2007-2019).
● Founder of the 360º marketing agency Nubbo (2007-2019).

 

PROFESSIONAL EXPERIENCE 

● Strategy & Creative Director – Nubbo.eu / Light Action, Las Palmas, Spain (Present – 2007)

Working for the Top 10 companies in the Canary Islands, and established national and international brands. Partnering with clients to develop creative marketing solutions which define them as industry leaders.

 

· 2018 – European Union Creative Network Stand (Womex Las Palmas).

– Concept, design & production of the interactive stand for the European Union program aimed at promoting the cultural and creative sectors .

· 2019 – 2010 – Tirma, Las Palmas

– Leading the brand strategy for the expansion of this local company to the rest of Spain which drove an increase in sales from €27 million in 2011 to €32 million in 2016 and projected sales of over €39 million for 2018.

– Stimulate digital community growth from 14.000 users to more than 82.000 with an excellent user engagement and interaction, and approximate increase of 1000 new users per month.

– UI and Project management of a Drupal widget based social network for the brand.

· 2016 Blat Vodka, Las Palmas

– Leading the brand strategy for the purest vodka in the world produced in Gran Canaria (Ingenio)

· 2015 – Steam Engine, Washington D.C.

– Branding, funding strategy and presentation deck for a global warming educational videogame, a project developed by the National Geographic Society President.

– In March 2015 the team raised $10 million in funding.

· 2013 – Vodafone, UK

– UI Concept and Creative Direction for the new innovation team app which aims to inspire new ideas within Vodafone and manage ideation collaboration between teams.

· 2012 – 2010 – Fanstudio, Madrid

– Brand identity, brand strategy and ecommerce strategy for the luxury furniture brand Fanstudio.

– Generated over €2 million in non paid advertising with articles in more than 40 magazines (Elle, GQ, Rolling Stone), TV interviews, and digital media.

· 2009 – CCC, Las Palmas

– Created UI Design and Creative Direction of a promotional contest “The most canarian of canarias” for the top sales local beer Dorada.

– First promotional action in Europe using data visualization.

– More than 150,000 unique visitors. Over €1 million in non paid advertising.

· 2008 – BinterCanarias, Las Palmas

– Developed UI Design and Creative Direction of a digital contest by a local Airline.

– Pioneer project in Spain mixing 3d animation, chroma key video animations, animated illustrations, and flash technologies.

– More than 40,000 unique visits in a month and acquisition of 1,250 CRM registered users.

 

● Creative Director – Next Idea, Las Palmas, Spain (2006 – 2004)

· 2006 – 2005 – Diageo, Las Palmas

– Branded interior design, dynamic illumination and event coordination for a Smirnoff party bus promoting the product through fun events.

– Diageo highlighted this project as the best design in Europe for 2006.

 

● Multimedia Creative – Zapping M&CSaatchi, Madrid (2003)

– BBVA Bank – Online strategy, design and project management for the BBVA Real Estate online portal that generated more than €23 million in revenue in 2003-2004.

– Walt Disney – Designed online advertising campaign for Finding Nemo and multimedia CD-Rom for Pirates of the Caribbean.

 Real Madrid – Designed the multimedia CD-Rom for Club Yearbook.

 

● Creative Trainee – El laboratorio (McCann), Madrid (2002)

– Coca Cola Company – Creative for advertising campigns for Coca Cola & Nordic Mist.

Interactive department Director, Nederlands Ontwerp, Amsterdam (2001)

– Amnesty International – Online campaign design and development.

 

EDUCATION: B.A. Advertising and Public Relations – European University, Madrid.

PERSONAL SKILLS: Emotional intelligence. Truly care about the co workers and the customers. Able to get the best from the team and build a healthy and strong brand culture and environment. Interested in projects that generate value to society.

COMPUTER SKILLS: Adobe Photoshop CS5, Abode Dreamweaver CS5, Adobe Illustrator, Adobe InDesign CS5, WordPress, Woocommerce, Drupal, Google Analytics, Google Adwords and Google Adsence SEO and SEM

INTERESTS: Nature, technology, biomimicry, data visualization, meditation, yoga, psychology, design, photography, art, open government.

LANGUAGES: Fluent in spanish and english. Basic french.